Tuesday, February 2, 2010

Social Media: New Communities


Lillunia is an intimate company, and as such, when we first thought about “social media” in relation to our company we felt awkward. It all seemed so impersonal- trendy and quite frankly, confusing. We were wrong.

Blogging has been a wonderful outlet for our thoughts, yes, but also for our message and expressing our goals as a company (and they are not small). We consider ourselves educators, contributing solid building blocks in the development of our children’s minds. Of course we take this role very seriously.

Blogging has been a way to share our insight and experience with friends and like-minded people.

Facebook, while challenging for businesses, has been a rich experience by allowing us to connect with friends and their friends, and their friends to share our brand philosophy, our art and the wonderful responses we have had from parents and their children. It has also allowed us to keep up with other wonderful blogs and companies that inspire us.

Strangely, Twitter, which I must say, I was afraid of and absolutely resisted, is my favorite of all. It is so odd, yet satisfying. It is, in my opinion, the daily “personality” of our company—Lillunia’s voice, each day, expressing what we are in small bits and pieces. We tweet about child education, baby development and play, about animal welfare and safety, about art and design, about children and their pets, their experience with art and creating art, and about our families and animals—it is personal yes, but Lillunia is a very precious and personal company…committed to real goals and beliefs far beyond the market.

All of this to say simply, social media is amazing in that it has changed and enhanced our community. We love our friends, fans and followers- we feel very much “a part” and that is amazing. Thank you.
www.lillunia.com

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