Friday, January 22, 2010

Social Responsibility: Ecological Content



When companies say they are “green” or “eco”, to me this means that they are using ecologically sound materials, ingredients etc. in order to make their product (or at least it should mean that). And this is terrific (under regulated- but terrific).

But what does it mean for a product to be ecologically sound AND have an ecologically sound message? That is harder- because what kind of message can organic pureed pears have besides “mmmm, yummy”? or organic combed cotton P.J.s besides, “mmmm, soft and cozy.”

Certainly, we understand that ecologically sound products send a resounding message to the world and to our smaller communities about what kind of world their purveyors hope to live in and what kind of place we as consumers when we purchase them, want to leave to our children and the animals with whom we share this magnificent earth.

When we, at Lillunia, talk about an ecologically sound message- we know that what we create is uniquely situated to deliver a powerful message about our hopes and goals for the environment; because our content is ecologically sound. Every image we create, every subject matter we fall in love with and then lovingly portray sends our message to the babies, children and parents who live with our art.

Our message is a simple as it is powerful: Nurture the world that nurtures you. As a company we live by 3 simple principles in order to do this: Illustrate, Illuminate, Elevate; by illustrating for our children that the world is filled with nurturing families in the wild, we are able to illuminate their imaginations and their intellects, with the precious goal of elevating their sense of self in a great human and animal community and instilling in them an understanding of their vital role in our collective future.

We LOVE that we can do this. We are so lucky and thrilled to share what we create with you!

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